Press Release Wire reviews all press releases before they are distributed to ensure that content is newsworthy, accurate and in an acceptable press release format.
Submission of your press release should be free of spelling and grammatical errors, and must be written entirely in English.
A press release should be written in a third person.
If you are including hyperlinks/anchor text links in the press release, then ensure the links are functional.
Once your press release is approved from our editorial team, we will send you a confirmation email before your press release starts syndicating. If your press release is not approved or if there is a problem with your press content, our editorial team will reach you for any changes.
Please ensure that your press release adheres to the guidelines mentioned below before submitting it with us.
The press release title/headline is the first single line of text and tells what the press release is all about. It can be a very effective tool to grab the attention of the journalists, so writing it from a journalists perspective is very important.
The title/headline should be descriptive but not too long and Press Release Wire limits it to 100 characters and should be in the capitalized case (The first letter of all words in the headline should be capitals. Conjunctions, prepositions and other small words should be lowercase). Acronyms can be in uppercase.
Summary/Description is a short brief of your press release and is a general requirement that lets the journalists to pick your news story. It should be a single paragraph with about three to five lines. Above 250 characters is too long, so this is the limit what we suggest while you draft a press release.
The summary should be in sentence case, that is, only first letter of a sentence should be capital, and all others should be lowercase. Again, acronyms can be all capital letters.
The dateline contains the release date of the press release and usually also the originating city of the press release.
The introduction is where the press release body starts. It is the first paragraph in a press release, that generally gives basic answers to the questions of who, what, when, where and why.
The details come after the introduction. It gives further explanation, statistics, background, or other details relevant to the news and also serves to back up whatever claims were made in the introductory paragraph. Please keep your releases as brief and to the point as possible. Press releases that are brief and to the point have been often found to be the more effective than lengthy ones.
The body should be around 3000 characters or 450 words. The body should have a minimum of two paragraphs. All paragraphs should be ideally between 5 to 8 lines each. There should be a blank line after each paragraph for good visibility.
The about section is generally a short section providing background information on the press release issuing company or organization.
This section contains the valid contact information which will include a name, company name, phone number, email address, mailing address, and website URL for the press/media relations contact person.
At Press Release Wire, we do not accept press releases related to the following. Please do not waste your and our time by submitting such contents with us.
We do not accept/publish/distribute press releases or content that promote or link to online gambling, sports betting, bingo and lotteries.
Sexual Enhancement Products or Supplements:
We do not accept/publish/distribute press releases or content that promote sexual enhancement products or supplements.
Sex Toys, Pornographic or Sexually Explicit Materials:
We do not accept/publish/distribute content or press releases or content promoting sex toys, pornographic or sexually explicit material or products.
Escort Services, Intimate or Erotic Massage Services:
We do not accept/publish/distribute press releases or content that promotes escorts, intimate and erotic massage services.
We do not accept/publish/distribute press releases or content that promote the sale or use of tobacco or tobacco-related products, including cigarettes, cigars, tobacco pipes, and electronic cigarettes.
We do not accept/publish/distribute press releases or content from coupon sites that promote third-party companies in their press release.
We do not accept/publish/distribute press releases or content that contains keyword spamming, link over-optimization or content that resembles spam.
Intent to Harm/Defamatory Comments:
We do not accept/publish/distribute press releases intended to harm, defame or revenge upon an individual or group.